A lot of people dream about being a writer. While you’re dreaming about it, it’s easy. When you do it, it’s a bit of a shock! You enter this arena of massive competition where everybody’s got an opinion on the right way to achieve success. Many insist you must figure out what people want, and then give it to them. Search adwords.google.com, and see how many people are looking for specific things. Look up, for example, “Oprah” and you’ll see 2,400,000 people search Google.com with that word every month.
So then, write something about Oprah. You want the readers, you give them what’s already interesting them. It’s a bit lame, though, isn’t it? The people who actually stand out, and achieve notoriety, or fame or fortune – aren’t they the ones who said fuckit, I have to do it my way? Elvis Presley, The Beatles, J.K. Rowling, to name a few.
Some people like the idea of being totally adaptable, and not original. There’s nothing wrong with it per se. It bugs the hell out of me, though. What have we got individual voices for if we don’t use them? I can’t imagine getting to the end of my life and never having actually said what I really wanted to say.
However, maybe it’s not an either or thing. Maybe it’s possible to do what really satisfies your heart, and be smart about marketing it. Why not? So with that in mind I went to adwords.google.com and typed in “stepping out of history” and guess what? Nobody’s looking for that term. It doesn’t mean they don’t want to read what I write. It could mean they’re using different words to look for it. So I looked up “my way” and guess what again? 1,500,000 searches a month. “Stepping out of history” or “my way” – it’s the same thing: “how can I have my own life?”
So it’s not that people wouldn’t like the content of what I write, it’s just that nobody associates the phrase “stepping out of history” with it. Now that I understand this, it explains something. People say if you can claim the first page of a Google search results, you’ll get all the traffic. I’ve more or less claimed the “stepping out of history” first page for about 6 months, sometimes I’ve had the whole page. Go to Google.com, and type in stepping out of history. You’ll see what I mean.
But it hasn’t affected my traffic. Now I know why. A lot of writers use that title – 84,000,000 actually! but the people who are looking for something to read don’t even know about those words and what they mean. However,1,500,000 a month know about the words “my way”.
Think about this: for that first page on Google search results I’m competing against 84,000,000 writers. And I’m at the top, so I know how to compete against 84 million writers and win. It’s got nothing to do with the quality or content of what I write! It’s about the way I market my blog.
So imagine if I’m smarter about my title, and get my blog registering on the first Google search results page for “my way” – I could get anything from 35,000 to 100,000 people reading my blog every month. You don’t get all the traffic, you get a percentage, but I’m fine with thirty five to one hundred thousand hits a month!